Introduction to Mailchimp
Mailchimp is a widely used email marketing and automation platform that helps businesses of all sizes engage customers and drive revenue through targeted campaigns.
Used by SMBs and growing eCommerce brands that need accessible, effective email marketing without heavy technical overhead
Popular with marketing teams that want campaign management, audience segmentation, and basic automation in one tool
Connecting Mailchimp to iPaaS.com ensures customer and order data from your Ecommerce, POS and ERP systems stays in sync with your audience lists, keeping your campaigns accurate and your contacts up to date
API Version Support
The integration works with the Mailchimp Marketing API (v3.0), using its audience (list) and e-commerce store resources, configured with your Mailchimp credentials. See the Mailchimp Connections and Settings and Mailchimp API Endpoints articles for details.
Data Flows
The table below summarizes the data the integration can move between iPaaS.com and Mailchimp, and in which direction. Arrows show the direction of transfer:
→ iPaaS.com writes the data to Mailchimp
← iPaaS.com reads the data from Mailchimp
↔ the data can move in both directions
Allow Initialization? indicates whether that data can be bulk-loaded from Mailchimp when a subscription first connects. Whether a given flow is enabled, and in which direction, is configured per subscription during implementation.
iPaaS.com | Direction | Mailchimp | Allow Initialization? |
Customer | → | Audience Member | |
Product | → | Product | |
Order | → | Order |
Versions and Release Notes
The integration follows its own version numbers. The current version is 1.1.
Version | Release Notes |
1.1 (current) | Write customers to Mailchimp audiences, and products and orders to the Mailchimp e-commerce store, keeping audience lists and campaign data in sync. |
Features by Release
The capabilities below reflect the current 1.1 integration. For the current behavior and any limitations of a given feature, see the linked reference articles and the Mailchimp Known Limitations article.
Version 1.1 (current) — Audience and e-commerce sync
Customer synchronization: customers written to Mailchimp as audience members.
Product synchronization: products written to the Mailchimp e-commerce store, with their standalone variants.
Order synchronization: orders written to the Mailchimp e-commerce store.