Introduction to Dotdigital
Dotdigital is an omnichannel marketing automation platform that helps merchants personalize and automate communications across email, SMS, and other customer-facing channels.
Used by eCommerce merchants and retailers looking to drive revenue through targeted, automated messaging
Well-suited for marketing teams that need segmentation, journey building, and cross-channel campaign tools in one platform
Connecting Dotdigital to iPaaS.com keeps customer, order, and behavior data flowing from your Ecommerce, POS, and ERP systems so your campaigns are always working from accurate, up-to-date information
API Version Support
The integration works with the Dotdigital API, using its contacts, insight-data, and email resources, configured with your Dotdigital credentials. See the Dotdigital Connections and Settings and Dotdigital API Endpoints articles for details.
Data Flows
The table below summarizes the data the integration can move between iPaaS.com and Dotdigital, and in which direction. Arrows show the direction of transfer:
→ iPaaS.com writes the data to Dotdigital
← iPaaS.com reads the data from Dotdigital
↔ the data can move in both directions
Allow Initialization? indicates whether that data can be bulk-loaded from Dotdigital when a subscription first connects. Whether a given flow is enabled, and in which direction, is configured per subscription during implementation.
iPaaS.com | Direction | Dotdigital | Allow Initialization? |
Customer | → | Contact | |
Transaction | → | Insight Data | |
Loyalty Certificate | → | Loyalty Certificate |
Versions and Release Notes
The integration follows its own version numbers. The current version is 1.0.
Version | Release Notes |
1.0 (current) | Send customers as contacts, transactions as insight data, and loyalty certificates to Dotdigital to power targeted, automated campaigns. |
Features by Release
The capabilities below reflect the current 1.0 integration. For the current behavior and any limitations of a given feature, see the linked reference articles and the Dotdigital Known Limitations article.
Version 1.0 (current) — Marketing data synchronization
Customer synchronization: customers written to Dotdigital as contacts.
Transactions: transactions written to Dotdigital as insight data.
Loyalty certificates: loyalty certificates sent to Dotdigital.
