There are many reasons why a business would consider using an iPaaS, including:
An iPaaS (integration Platform as a Service) enables data to seamlessly flow across all enterprise applications through integrations of third-party party systems. For instance, an e-commerce merchant may use it to push orders from multiple sales channels out to fulfillment centers and then send the shipping data back to the sales channels.
Data is filtered and transformed so that the right data from one system makes it to the right fields in another.
Replaces custom middleware solutions and unpredictable maintenance costs with a monthly, fixed expense.