Introduction to Klaviyo
Klaviyo is a marketing automation platform built for eCommerce, enabling brands to leverage customer data to deliver personalized email and SMS campaigns at scale.
Used by DTC and eCommerce brands that want data-driven, behavior-triggered messaging across email and SMS
Strong fit for marketing teams looking to move beyond batch-and-blast toward segmented, lifecycle-based communication
Connecting Klaviyo to iPaaS.com ensures customer, order, and product data from your commerce and ERP systems flows into Klaviyo automatically, powering more relevant and timely campaigns
API Version Support
The integration works with the Klaviyo REST API, using its profiles and events resources, configured with your Klaviyo credentials. See the Klaviyo Connections and Settings and Klaviyo API Endpoints articles for details.
Data Flows
The table below summarizes the data the integration can move between iPaaS.com and Klaviyo, and in which direction. Arrows show the direction of transfer:
→ iPaaS.com writes the data to Klaviyo
← iPaaS.com reads the data from Klaviyo
↔ the data can move in both directions
Allow Initialization? indicates whether that data can be bulk-loaded from Klaviyo when a subscription first connects. Whether a given flow is enabled, and in which direction, is configured per subscription during implementation.
iPaaS.com | Direction | Klaviyo | Allow Initialization? |
Customer | ↔ | Profile | |
Order | → | Placed Order Event |
Versions and Release Notes
The integration follows its own version numbers. The current version is 1.0.
Version | Release Notes |
1.0 (current) | Synchronize customer profiles in both directions and send order events (placed orders and ordered products) to Klaviyo to power segmented, behavior-triggered campaigns. |
Features by Release
The capabilities below reflect the current 1.0 integration. For the current behavior and any limitations of a given feature, see the linked reference articles and the Klaviyo Known Limitations article.
Version 1.0 (current) — Profiles and order events
Customer synchronization: Klaviyo profiles, written to Klaviyo and captured back into iPaaS.com.
Order events: placed-order events sent to Klaviyo, with their ordered-product events.